About Us

Bella Vita Realty opened in 2008 with a simple concept that Broker/Owner Keith Goodman learned as a ranch broker in Montana in the early 1990’s…….The customer is The Boss. We go to work for The Boss and it is our belief that by offering a combination of the latest in web technology marketing and the traditional values of market knowledge, integrity and experience, we can best fulfill our fiduciary responsibilities owed to every customer. By doing so, we attempt to make the real estate transaction a less stressful process AND we consistently put more money in our customer’s pocket!

Today’s real estate marketplace is driven by technology and we offer a truly unique combination of marketing tools, web exposure and work ethic that we put to work for Buyers and Sellers. Bella Vita Realty is focused specifically on the North Naples Residential Real Estate market, and nobody knows it better. Let us go to work for you today!

How are we different from other offices?

- Most listing agents use a lockbox and do not accompany the showing.  That means the prospective buyers are being shown the home by the agent working for them, not the Seller.  How can the buyer’s agent be expected to know the advantages and benefits of a particular home when they have never been in it??  We show our listings, which means we are there to open the home and greet the prospective buyers, answer their questions and most importantly, hear their feedback so it can be shared with you...the Seller.  It also means you don’t have strangers wandering unaccompanied through your home!

- Lower commission rates and no transaction fees.  Most offices charge a transaction fee that is above and beyond the normal commission paid.  Transaction Fees are a non-specific fee charged with the sole justification being to increase the brokerage’s profit and they are charged by almost every office in the Naples area.  Bella Vita does not and will never charge a transaction fee.   We do business with the intention of putting MORE money in your pocket, not looking for excuses to charge the customer bogus fees.

- By offering a true concierge level of service we are able to make the entire real estate transaction process as simple and easy as possible for the customer.  Every time a document needs to be signed or initialed, or a deposit check needs to be picked up, or you want some additional information regarding a specific home, or whatever... you don’t need to come to the office, we come to you. 




Keith Goodman

Broker / Owner


Here’s what Bella Vita Realty customers are saying:

“Keith was recommended to us by a friend, after we had difficulty with other Realtors.  He assisted us in buying our home and I couldn’t imagine a better experience.  Keith was a professional and supportive realtor and he worked diligently to help us find a home that fit our criteria.  He was patient throughout the entire process and never made us feel rushed or pressured into buying a home that we weren’t 100% sure about.  He was easy to communicate with and always available to meet with us when needed.  When it came to putting in an offer, he was considerate of our budget and worked to help us get the home for a price that worked for us.  He made sure to speak up for us when needed and was prompt with following up on things to make sure everything was going smoothly.  We not only had a wonderful home-buying experience because of him, but have also made a life-long family friend.”  Russell & Andrea Williams, Oakes Estates
“We found Keith to be extremely knowledgeable about the local real estate market and the community.  Keith went out of his way to assist us and was very helpful in guiding us through the processes.  Purchasing a home can be a stressful event, however Keith made it a pleasurable experience.”  Michael Zizza & Jennifer Hamilton, Victoria Park


I am following up to thank you for the OUTSTANDING job that you did with the sale of our house in Victoria Park.  This was not the first home that Jo and I bought or sold.  When we decided to put the house on the market I was not looking forward to this chore based on our previous experiences.  You took what could have been a trying and frustrating transaction and made it easy; albeit enjoyable.  Keith, you set the standard in real estate sales and customer service.”  Allun & Jo Hamblett, Victoria Park


“Keith, I just wanted to thank you and let you know that Debbie and I couldn't be happier with how you handled the recent sale of our Mother's home.  The service, assistance and actions you provided went far beyond what was required and was truly appreciated by  our family.  We look forward to working with you again in the future.  Thanks again.”   Dave and Debbie Schwarz, Willoughby Acres
“We found Keith to be a true professional in every sense of the word.  He was always available, friendly, has excellent communication skills and has a high ethical standard which makes him one of those rare individuals that I can recommend without exception.”  Bonnie Powell, Victoria Lakes 


"Keith takes a personal approach to ensure that every step of the process is handled with care and utmost attention.  We always recommend Keith to our friends and family."  Eric & Jessica Long, Andalucia